Our Team


Douglas Irwin

Agency Principal


From Rochester, NY Douglas Irwin attended Edinboro University of PA and attained his BA in Business Marketing. He was introduced to sales when working at Hightech Computer Solutions, where he became familiar with contact management software. Doug then owned and operated Protocall Marketing Services Inc. for a decade, where he integrated contact management software into the company and utilized those tools to create business for clients.

After selling his business to Back Office Support System, he joined the insurance industry with Siegel Insurance as a Risk Management Consultant. As an individual consultant he continued to support insurance agencies across 6 states through growing commercial insurance premiums.

Doug moved to Apollo Beach, FL with his wife and 11 year old son three years ago to be closer to family and enjoy all the Sunshine State has to offer. He is the Agency Principal for Elementary Insurance Agency and is dedicated to agency growth through customer excellence.


Missy Schwerdt

Licensed Sales Agent


Missy Schwerdt was born and raised in New Jersey, where she first began working at an Insurance Finance company for over five years. It was early on, where she found her passion and decided to make Insurance her career.

After deciding to move to the beautiful sunshine state in Florida, she was introduced to Avatar Property & Casualty Insurance and has been working for the company since 2019. Missy has been valuable member of the company, and has gained experience across a variety of areas which sets her apart as an insurance professional. She started with Avatar working in the Claims department.

Her strong customer service skills, claims training and previous insurance finance company background led to her advancement into the Licensed Sales Agent position with the Elementary Agency team. Missy has been a sales leader at the Elementary Agency and she has received numerous Google Reviews which demonstrate the warm positive relationships she forms with her clients.

Providing professional insurance advise and educating clients are the main reason she loves working in the Insurance industry. She relates very well with people and has a way of simplifying conversations to create an enjoyable purchasing experience.

If you need help understanding your policy and would like to lower your premiums, be sure to reach out to Missy and she will make every effort to assist you. She has her customers best interests in mind. In her spare time, Missy enjoys spending timing outdoors with her family and her 3 dogs – Fluffy, Scruffy, and Poochie.


Tonna Ritter

Licensed Sales Agent


Tonna Ritter has over 8 years of experience in the insurance industry and has been selling and servicing policies to fit individual client needs with an emphasis on long-term relationship building as well excellent customer service.

She has worked for top firms such as Geico and Allstate and has been recognized as a top performer multiple times due to her ability to achieve superior performance results while delivering excellent customer satisfaction ratings.

Tonna graduated from the University of Florida with a Master’s degree in Psychology in 1997. Leveraging her business acumen, sales abilities, and human interaction skills, Tonna has been very successful helping policyholders understand the coverages, features and benefits of their insurance plans. Her drive to provide the best overall value for her customers has earned her excellent ratings at all of the companies she has worked for.

Currently, she is a Licensed 220 Agent at the Elementary Agency based in Tampa, FL. Tonna enjoys working for an Independent Agency as it provides customers with more choices and options so she can find the right policy and tailor it to your specific needs. Her varied skills combined with her subject matter expertise have made her a very successful sales agent with a proven track record of success.

If you have any Florida insurance needs, you cannot have a better person than Tonna. She is your partner in finding the best products and coverage today and as your needs continue to develop and grow in the future.


David Lautermilch

4-40 Customer Representative


David joined the Elementary Insurance Agency after dedicating 3 years to Avatar Property & Casualty Insurance Company. Prior to Avatar he had 7 years of experience with restaurant management in Georgia.

He was a part of a number of community involvement initiatives from lunch school programs to sponsoring little league teams. When David joined Avatar in 2017 he grew to appreciate the work-life balance of the insurance industry. As an Underwriting Account Executive he balanced reviewing risks and analyzing comparative raters to improve the agent experience.

David strives to understand his clients and help homeowners to understand the risks as carriers see them. When asked his favorite part of his work he says, "I enjoy the investigative challenge of assessing risks by incorporating my people skills into the understanding of risks."

His sales experience and underwriting background will prove to be an integral part of Elementary Agency.

David brings his well-earned 440 Customer Representative License with him to the Elementary team. In his free time he enjoys cooking, water sports like scuba and kayaking and exploring music through a variety of instruments.

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